Introduction - Consultancy Value Chain: Competitive Advantage Differentiation
3 important questions on Introduction - Consultancy Value Chain: Competitive Advantage Differentiation
When translating competitive advantages and client value propositions to value chain activities, what can be seen as the Customer value proposition when it comes to Differentiation (Grey hair, Brains)? List the 2
Customer intimacy; Product leadership (Thought leadership)
What are, in terms of the competitive advantage Differentiation (Grey hair, Brains) the Most relevant primary value activities? List them for both Customer value propositions
- Customer intimacy:
- Marketing
- Sales
- Customer relationship management
- Product leadership (Thought leadership):
- Creativity of:
- Project design
- Data collection
- Data analysis
- Advice generation
- Implementation
In terms of Differentiation (Grey hair, Brains) what are the Most relevant support activities? List them for the 2 Customer value propositions
- Customer intimacy: Knowledge management: re-using tacit knowledge
- Product leadership (Thought leadership): Recruitment of creative talent
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