Anand et al., 2007 - Ambiguity - Pathways of Emergence and Embedding

8 important questions on Anand et al., 2007 - Ambiguity - Pathways of Emergence and Embedding

The first pathway we will discuss is the expertise-based pathway. When does this occur?

Occurs when an ambitious consultant develops a new knowledge or expertise that can serve as a basis of a new practice area (build a niche, until viable)

When in the expertise-based pathway you go from the initiative to embedding, what can this also be termed?

When the initiative is "officially blessed", followed by organisational support, which helped the practice to obtain turf within the firm to access clients.

Another pathway is the turf-based pathway, when does this occur?

When a client opportunity provides a partner the turf and market power to develop a new service line that then grows into a new practice area.
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When it comes to the turf-based pathway, what happens in the emergence step?

The consultant creates turf by leveraging an existent client relationship to develop and test new consulting ideas. This is successful if this leads to differentiated expertise.

Then the third alternative is the support-based pathway, when does this occur?

When the agency of an individual combines with organisational support, typically what happens is that leadership of a firm nominates an individual to create a new practice area (top-down).

What do they call the consultants in the support-based pathway that will eventually do the rest of the creation of the new practice area that was initiated by firm's top management? And what does he get based on this?

Consultant volunteers. Receives backing, and creates a turf and expertise.

What is a potential risk with the turf-based pathway?

You are experimenting with clients, if you fail, will you lose their support?

Which path is most likely to be successful, and why?

The support-based pathway, because the initial idea comes from top management so many will be interested.

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