Maister, 1982 - Balancing the consulting firm - Business Model

4 important questions on Maister, 1982 - Balancing the consulting firm - Business Model

What is the 'outside-in perspective' on business model development?

Market demand determines which services the firm develops

What is the 'inside-out perspective' on business model development?

What competences do we posses to develop new businesses?

To what concept of Maister (1982) can the 'Outside-in perspective' and the 'Inside-out perspective' be compared?

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What are the 3 elements that leaders of the management consultancy have to consider when deciding on the business model?

  1. Scope: narrow or broad? Broad can increase the complexity and thus costs of the consultancy.
  2. Exploration-exploitation mix could be best but may dampen utilisation rate however sticking to exploitation leads to commodification of knowledge.
  3. Size: a larger firm may bring benefits but also overhead, complexity costs and size of clients (the larger the client, the broader the demand)

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