Ambiguity - Generative Elements - Findings: Emergence and Embedding

5 important questions on Ambiguity - Generative Elements - Findings: Emergence and Embedding

In the section where the sequence of the four generative elements of a practice come together, which element served as a catalyst kick-start to the process? And what did this show?

Kick-start the process: socialising agency.
Individuals' ambitions to progress in their careers activate the process of new practice area creation.

What step takes place after the Socialised Agency as the Process Catalyst? And what does this consist of?

The emergence step, which sees the addition of a second element, this is the definitive one.

What are the 3 ways in which the emergence step manifests itself?

Adding distinctive expertise, agency may combine with defensible turf (deepen ties to existing client by offering new consultancy service), agency may combine with organisational support.
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What is the role of embedding in the entire process?

The sequence is completed once the generative elements are added.

Are all 4 elements necessary to create a new practice area?

Yes, only then a new practice area is seen as sufficiently differentiated, legitimate and viable to become embedded in an existing organisational structure.

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