Markets - Promotion Policy - Market

5 important questions on Markets - Promotion Policy - Market

How is the market in which the PSF is active, linked to the firm's economic structure and organisational structure?

Linked to the economic structure: through the billing rates the firm charges
Linked to the organisational structure: through the project team structure and target growth rate

One of the most basic linkages that we have not yet discussed in the dynamics of the PSF are the direct link between the market for professional labor and the market for the firm's services, what is the key variable that links these two markets?

The quality of professional labor that the firm requires and can attract.

What is one of the most important variables that will attract professionals to a given PSF?

The types of projects undertaken by the firm.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

There are many dimensions which may distinguish one type of professional service activity from another, but one is crucial, which one is that?

The degree of customisation required in the delivery of the service (projects).

Professional service projects have been divided into three types, Brains, Grey Hair and Procedure. What are the degrees of customisation identified for each?

Brain: client's problem is extremely complex, consultants are exploratory (new solutions to new problems) and they sell 'smart' in the market
Grey hair: less exploration, high customisation, selling 'experience'
Procedure: familiar problems, low customisation, sell 'effectiveness'

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo