STEP 3: Does the undertaking have dominance in the market? - Other factors - financial resources and technological expertise

5 important questions on STEP 3: Does the undertaking have dominance in the market? - Other factors - financial resources and technological expertise

Explain how an undertaking's financial resources (wealth) may indicate dominance AZKO?

A wealthy company with substantial capital can afford to adapt its strategies to drive out competitors. This could involve the use of predatory pricing - pricing products below the market value. This was established in AZKO where the company was able to cut its flour prices severely below production costs.

Explain how an undertaking's financial resources (wealth) may indicate dominance AZKO?

A wealthy company with substantial capital can afford to adapt its strategies to drive out competitors. This could involve the use of predatory pricing - pricing products below the market value. This was established in AZKO where the company was able to cut its flour prices severely below production costs.

Explain how an undertaking's technological expertise may indicate dominance, Michelin?

The undertaking might have advanced technological expertise in relation to a product which might drive out competitors who do not have the same resources - may include certain high-tech machinery. Michelin had advanced technological resources in the tyre industry.
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Explain how an undertaking's technological expertise may indicate dominance, Michelin?

The undertaking might have advanced technological expertise in relation to a product which might drive out competitors who do not have the same resources - may include certain high-tech machinery. Michelin had advanced technological resources in the tyre industry.

Explain how an Undertaking's brand identification may indicate dominance United Brands ?

In United Brands bananas were almost exclusively associated with United Brands because it was the main supplier.

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